Have you noticed how websites are becoming more fun to look at and play with lately? The internet is changing, and pictures that move are a big reason why! At Melbourne Web Studio, we’re excited to show you how unique drawings and moving pictures (called Lottie animations) make websites better than ever in 2025.
What Are Custom Illustrations?
Custom illustrations are unique drawings made just for your website or app. Unlike regular pictures you might find anywhere, these drawings are created especially for your brand. They show off what makes your business memorable!
Why Custom Illustrations Are Amazing:
- They Tell Your Story Better: Pictures can sometimes explain things faster than words!
- They Make Your Brand Stand Out: People remember you better when you have your unique drawing style.
- They Make Visitors Feel Welcome: Friendly drawings can make people feel good about visiting your website.
What Are Lottie Animations?
Lottie’s animations are like magic drawings that move! They’re special computer files (JSON files) made using After Effects. But don’t worry about the technical stuff—what matters is that they make websites more lively!
Why Lottie Animations Are Awesome:
- They’re Super Fast: They don’t slow down your website like videos might.
- They Look Great on Any Device: Lottie animations adjust perfectly to any device, whether someone visits your site on a phone, tablet, or computer.
- They’re Interactive: People can play with some Lottie animations, making your website more fun!
How These Special Visuals Transform Websites
They Tell Stories Without Words
Pictures that move can explain things without needing lots of text. For example, if you have a bakery, an animation could show how your bread is made from start to finish!
They Keep People Interested
Moving pictures catch the eye much better than still ones. When something moves on your screen, you naturally want to look at it. This means visitors stay on your website longer!
They Make Your Brand Stand Out!
In 2025, having your unique style of illustrations and animations helps you stand out from other businesses. When someone sees your unique style elsewhere, they’ll immediately think of you!
Where You Might Use These on Your Website
- A friendly character that waves hello when someone visits your homepage.
- Loading screens that are fun to watch.
- Buttons that do something extraordinary when you click them.
- Step-by-step guides that show instead of tell.
- Background elements that gently move or react to scrolling.
Case Studies: Brands Using Illustrations and Animations
We love custom illustrations and Lottie animations so much that we use them on most of your projects. Whenever a project could use a unique touch to make the brand stand out from the rest, we don’t hesitate to use illustrations.
Example 1: Illustrations for web design service page on our website.
These illustrations work well because they:
- Use consistent styling with a dark background and yellow/white accents.
- Feature human characters showing emotional reactions to technical problems.
- Include relevant symbols (loading screens, error messages, question marks) that instantly communicate the issue.
- Establish a visual connection between technical website problems and their human impact.
The visual storytelling makes the technical challenges more relatable. It reinforces the agency’s message about transforming struggling websites into valuable business assets.
Example 2: Lottie animations for our services on the home page.
For Web Design & Development:
- A computer with graphics shows the design aspect.
- The keyboard represents development/coding.
- The coffee cup adds a relatable human element.
- Connected lines show integrated workflow.
For Web Maintenance & Hosting:
- Cloud illustrates hosting services.
- The server stack shows the infrastructure.
- A device with domain elements representing site management.
- Connecting lines demonstrate ecosystem relationships.
These visuals work to:
- Simplifying technical concepts with recognizable icons
- Using consistent brand colours (black/white/yellow)
- Employing modern isometric design
- Creating immediate visual understanding before reading text
Example 3: Lottie Animation For Services on Avail Express Website
- Creating immediate visual understanding through simple icons that represent complex services.
- Breaking information into digestible sections with clear headings
- Using a consistent colour scheme (orange/teal icons on white cards) that maintains brand identity.
- Pairing concise text with relevant illustrations to reduce cognitive load.
- Organizing services in clear card layouts that facilitate scanning and comparison.
- Establishing a visual hierarchy that guides users through the most critical information.
- Providing visual differentiation between services while maintaining cohesive design language.
- Using motion/direction in illustrations (truck moving, person working) to create visual engagement.
- Supporting responsive design with contained card elements that work across device sizes.
How Melbourne Web Studio Can Help
At Melbourne Web Studio, we create custom illustrations and Lottie animations that perfectly match your brand. Our team of designers understands how to make visuals that look great and help tell your brand’s story in a memorable way.
Want to Try These for Your Website?
If you’re excited about adding custom illustrations and Lottie animations to your website, we’d love to help! These visual elements aren’t just pretty – they’re powerful tools that can transform how people experience your brand online.
Resources for Inspiration
If you’d like to explore some examples before talking with us, here are some great places to look:
- Free Resources: Pixels.market and Undraw.co
- Mix of Free & Paid: LottieFiles
- Premium Options: IconScout, MotionElements, and Creattie
Ready to make your website stand out in 2025? Let’s create something amazing together!
