We built Ascent Academia a website that speaks to two audiences at once: parents who need proof and pricing, and students who need to believe the classes will genuinely help. Our goal was to create a platform that showcases the expertise of tutors who topped the VCE themselves, sets out transparent weekly pricing, and makes booking a free trial the easiest decision on the page.
About the project
The Ascent Academia project involved creating a conversion-driven online presence for a VCE mathematics and science tutoring provider. The goal was to communicate a comprehensive program of small group classes, one-on-one help, trial exams and ongoing support clearly enough for parents to see the value, then remove every obstacle between initial interest and a booked free trial.
Our Solution Included:
- Subject and Year Level Pages: Developed navigable pages across Pre-VCE, Year 11 and Year 12 maths and science subjects so families land on the right class immediately.
- Program Breakdown: Detailed the full offering, including weekly small group classes, one-on-one live help, marked trial exams, homework booklets and unlimited support outside class hours.
- Streaming Options: Presented booster classes for students needing extra support and accelerator classes for high achievers, showing the program adapts to ability.
- Transparent Pricing: Published clear weekly pricing for Year 11 and Year 12, unusual in a category that typically hides rates behind an enquiry form.
- Free Trial Conversion: Made the no-strings one-week free trial the primary call to action across the site, with a single simple booking form.
- Tutor Profiles: Profiled tutors as VCE top performers, giving parents the proof of expertise they look for before committing.
- Results and Testimonials: Featured student outcomes, grade improvements and the 4.9-star rating alongside parent and student testimonials.
- Student Portal Integration: Connected the marketing site to the learning platform for seamless access to materials after enrolment.
- Suburb Service Pages: Created location pages covering Ivanhoe, Toorak, Ringwood, Chadstone, Burwood, Box Hill, Craigieburn, Reservoir, Point Cook, Werribee, Tarneit, Pakenham and Geelong.
Project success
The Ascent Academia website has successfully turned a considered, parent-led decision into a simple next step. Transparent weekly pricing and detailed program content answer the questions families weigh up before enquiring, while tutor profiles and documented results supply the proof that justifies the investment. Framing the free trial as the single primary action has lowered the barrier to entry, and suburb pages capture VCE tutoring demand across greater Melbourne.
Technologies Used
Project Gallery
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